Sure, Nichefor,
The software distribution method to increase web site traffic has to do with generating padfiles which is a way you can create a software file to be distributed to software directories for people to download and use your applications.
You can be creative with their titles or do market research to find out what the most people are looking for when determining what to name your software.
Then you simply fill out a few fields, create an accurate and compelling description to be indexed in the directories and upload the new file from your harddrive.
There are tools for submitting your new softwares and pad files to the various directories which allow you
to submit them to several at once so you don't have to do it one at a time.
One of the moderators here who has really mastered this with his business is Richard Legg.
Here's a link to a site that offers free info and includes resources on how to take it from here
http://www.asp-shareware.org/pad/ if you'd like to learn more about how you can do this for your own business and marketing to increase your web site traffic to your offers and sites too.