I?ve been thinking of using this ppc program to drive some traffic but I?m scared because I don?t know what will be the outcome.  Can you share experience on using them and perhaps some tips on using them effectively?

I know that they drive traffic to websites but if you just need some page views then it wouldn?t be wise to use one because they are too expensive.  This is the reason why I?m asking some tips on using them effectively.

The great things about Ad words is that it produces instant targeted traffic, which is crucial if you are still trying to establish your organic search results. You do tend to get a lot of hit and run traffic if you use too broad of keywords, but if you know your market and can narrow your keyword scope, your overall costs will come down and your ROI per click will increase.