Create videos that have a specific topic attach to it.

I go back to my video for work-at-home moms: a video teaching them how to make their kids behave while they work.  Identify a keyword that you would like to use.  Discipline, work-at-home, kids, anything.  Then do a google search on that keyword.  If you're ranking high, you can use that key word as your tag or topic.

These types of videos should be able to drive traffic to your site, and hopefully buy your, for example, book on being a successful work-at-home mom, or e-book on how to work at home.

If you have a lot of tips, or if you have a demo that's like 15 minutes long, you can create a series of 2-minute how-to videos and that can really help spread your videos to identify more specific keywords.

If you're going to upload it to Youtube, make sure that you use your company name as your user name, that would get interested people to look into your profile or google you.  You can also put your company Web site URL on the video itself (For more videos, go to http://workathomemama.com, for example)